THE PROBLEM ISN'T
YOUR MARKETING.

It's what happens after somebody says yes, or almost says yes. Here's what we find in nearly every business we look at.

Customers buy once and vanish
Nobody asks them back. No reminder, no second offer, no thank you. The list you spent years building sits in a CRM doing nothing.
Leads wait for a person to remember
The form comes in, lands in an inbox, and gets answered tomorrow. Or Thursday. By then they've hired whoever called first.
The software is half set up
You pay for a CRM, an email tool and a scheduler. None of them talk to each other, so your team copies the same customer into three places.
Nobody can say what's working
Ad spend goes out, revenue comes in, and the line between them is a guess. So the budget goes up, because that's the only lever anyone can see.
The owner is the system
Every quote, every follow up and every answer runs through one person. Growth stops at the number of hours in their day.
Hiring didn't fix it
A new hire inherits the same spreadsheet and the same missing process. Six months later you have more payroll and the same problem.
MORE TRAFFIC INTO A LEAKY SYSTEM
JUST LEAKS FASTER.

Spending more on ads is the expensive way to grow. The cheap way is to stop losing the customers and leads you already paid for. That's where Vital Signs starts.

FOUR LAYERS.
BUILT IN ORDER.

Each layer pays for the next. We install them inside the software you already use, and build what's missing only when nothing on the market does the job.

LAYER 01
SEE
Week one
Your Vital Signs: a weekly scoreboard, with a name next to every number.

Before we change anything, we make the business visible. Leads, booked work, repeat customers and money in, on one page, updated without anyone running a report. Each number gets one owner. If nobody owns it, it doesn't improve.

Weekly scoreboardOne owner per numberAd spend tied to revenueWeekly review rhythm
LAYER 02
KEEP
First 90 days.
We usually start here.
More revenue from customers you already have. Zero additional ad spend.

Your past customers already know you, trust you and have a card on file somewhere. We sort them by how recently they bought, how often and how much, then build the follow up that brings them back: a proper welcome, the second purchase, reorder reminders, win backs for the ones who drifted, and something special for your best customers.

Customer segmentsSecond purchase follow upReorder and renewal remindersWin back campaignsVIP treatmentReviews and referrals
Why first: it's the fastest money in the business. No new audience, no new ads, and the results show up on the scoreboard from Layer 01 within weeks.
LAYER 03
CATCH
Months two and three
Every lead answered in minutes and followed up until it's a yes or a clear no.

We map every way a lead reaches you, then make sure none of them depends on somebody remembering. Instant replies by email and text, booking straight onto the calendar, quotes that follow themselves up, and a clear handoff when it's time for a person to call. Every source tracked, so you know what each lead cost and what it turned into.

Speed to leadEmail and text follow upOnline bookingQuote follow upLead source tracking
LAYER 04
RUN
When the first three
are working
One system your team logs into, so the business runs without you in the room.

With the money side working, we connect the rest: orders, scheduling, payments, tasks and handoffs between people. Where your software already does it, we make it behave. Where nothing on the market fits, we build it, the way we built MyVitalAssistant. Everything is documented, so the system outlasts any one employee. Including us.

Connected softwareCustom tools and platformsPayments and billingTeam handoffsWritten playbooks

BUILT FOR A SPECIFIC
KIND OF BUSINESS.

Not everyone needs all four layers. We'll tell you on the first call if you don't. See the Vital Signs packages and prices.

A good fit if
  • You’re an established business, roughly $1 million to $10 million a year in revenue.
  • You have customers already. A real list of past buyers, even a messy one. That's the raw material for Layer 02.
  • The owner is still the bottleneck. Things slow down when you go on vacation.
  • You're spending on ads and can't say with confidence what you get back.
  • You're about to hire to fix a problem that's really a process problem.
  • You want it built and running, not a report about what you could do.
Not a fit if
  • You're still finding your first customers. Start with our smaller projects instead.
  • You want a strategy deck and plan to build it yourself.
  • You'd rather not have a scoreboard. (It happens. Numbers can be rude.)
  • Nobody on your side can own the numbers each week.

HOW IT COMPARES.

There are three usual ways to try to grow past where you are. Here's how they stack up.

Spend more on adsHire someoneVital Signs
What you getMore leads into the same leaksA person, and the same missing processA working system, installed and measured
Cost over timeGoes up every month you want resultsA salary, benefits and months of ramp upA fixed build, then an optional retainer
How you measure itClicks and impressionsWhatever they reportA weekly scoreboard tied to revenue
Your existing customersIgnoredDepends who you hireThe first thing we work on
When it leavesThe leads stop the day the budget doesThe knowledge leaves with themDocumented, and yours to keep

FROM FIRST CALL
TO RUNNING ON ITS OWN.

The goal is the opposite of dependency. You can keep us on a retainer afterward. You shouldn't need to.

01
Free consult
Sixty minutes. Two questions: which number would change your business most, and can we move it? If the answer to either is no, we'll say so.
02
Systems audit and scope
We look at every tool, list and follow up you have, find where money leaks, and turn it into a build plan with a fixed price.
03
First 90 days
Scoreboard in week one. Then Layer 02, because it pays for everything after it. Then Layer 03. You see every step in ClickUp.
04
Run and hand over
Layer 04, training, and written playbooks. We measure weekly until the numbers hold, then hand you the keys.

WE SHOW OUR WORK.

Real numbers from real systems. More case studies are on the way, published with each client’s permission.

0 → 100%
Pipeline visibility · under a month
Burton Pools and Spas. "We went from running everything in spreadsheets to having full visibility into our pipeline in under a month. I finally know what is happening in my business." Andy Niewald
~200 hrs
To build our own platform
MyVitalAssistant. A platform we built that follows an ad click all the way to the revenue, including offline sales. Layers 01 and 04, built for ourselves first.
Read the case study →
2010
Certified partner since
Thryv and Keap certified partner and developer. Sixteen years of building follow up, customer lists and integrations for small businesses, which is where every one of these layers comes from.

Results vary with the business, the market and the team running it. No outcome is guaranteed, and we won't pretend otherwise.

BEFORE YOU CALL US.

Do we have to replace our software?

No. Vital Signs is built inside what you already use wherever it can be. Your CRM stays your CRM. We only build something new when nothing on the market does the job.

Do we need all four layers?

Not always. Some businesses need the scoreboard and Layer 02 and nothing else for a year. The audit tells us which layers you need, and the price follows from that.

What does it cost?

It depends on how many layers you need and whether anything has to be custom built. The audit ends in a fixed price, so you know before any building starts. The packages and starting prices are on the services page.

How fast do we see results?

The scoreboard is running in week one. Layer 02 usually shows up on it within the first 90 days, because it works with customers who already know you.

Who owns it when you're done?

You do. Every account, automation and line of code is yours and documented, so anyone could pick it up after us.

CHECK YOUR
VITAL SIGNS.

A free 60 minute consult. We'll look at your customers, your leads and your software, and tell you which layer would move the needle first.

Check My Vital Signs
60 minutes · No obligation · We come prepared