Landing pages rule. Blah.
Homepages suck. Blah.
Do some A/B testing. Blah.
Base your optimization strategy on customer feedback. Blah.
All of those statements are true. But they sound boring and being boring is lame. It’s twenty fifteen and I refuse to be lame.
If you want to be a non-lame marketer, it’s really easy. Read this post, have a laugh, and treat everything I say as gospel.